Abilities

Skills

Category	Key Actions
Copywriting	Write effective and engaging copy Create a wide range of content: ads, videos, emails, landing pages, blogs, case studies, white papers, brochures, guides, tutorials, etc. Proofread, edit, and provide feedback to other writers Uphold alignment with brand guidelines and content standards
Digital Strategy	Research trends and personas Translate insights into ideas Pitch, execute, and analyze Plan and run experiments Collaborate with and manage cross-functional teams
Content	Analyze content gaps and effectiveness Plan and execute content strategies and calendars Create and manage content Implement SEO best practices Collaborate with copywriters, designers, and developers
Product Marketing	Research trends and personas Design category and product narratives Develop product positioning messaging Plan and execute product launches Collaborate with creative, product, marketing, and sales teams
Design	Design and iterate graphics and visual content Conceptualize and present ideas Prototype and optimize UX elements Collaborate to implement
Paid Media	Set-up and run PPC campaigns Analyze and optimize performance Manage demand-side platforms Develop and run A/B tests
Community Management	Manage and moderate online community Gather and report user feedback Develop and implement engagement strategies Create and curate content Monitor and analyze metrics
Customer Success	Proactively identify and address needs Manage and develop relationships Guide and help customers through onboarding Communicate calmly and clearly
Information Systems	Create and develop resources Vet software and platforms Manage content systems (CMS) and digital architecture Develop governance and workflows Monitor and ensure accessibility
Growth Hacking	Run A/B tests across multiple channels Optimize conversion rates Implement customer acquisition strategies Scale marketing efforts using automation tools

Tools

Category	Platforms
Analytics	Hotjar, Optimizely, Unbounce, Google Analytics, Tableau, Gainsight, Mixpanel
Audio	Ableton, Logic Pro, Adobe Audition, Pro Tools, ArtList, Riverside, Voices.com
Automation	Active Campaign, HubSpot, Mailchimp, Zoho
Collaboration	Frame.io, Google, Mac OS, Microsoft Office, Figma, Miro, Whimsical, Asana, ClickUp, Jira, Trello, Workfront, Wrike, Slack, Zoom
Commerce	Amazon, Etsy, Google Shopping, Stripe, Venmo, Zelle, Magento, Shopify, WooCommerce
Conversation	LivePerson, Comm100
Design	Adobe (Fonts, Illustrator, InDesign, Photoshop, XD), Affinity, Canva, ProCreate, Figma
Demand-Side	Hulu Ad Manager, Vibe, Blip, StackAdapt, Bing Ads, Google AdWords, LinkedIn Ads, Meta Business Manager, Pinterest Ads, TikTok Ad Manager, Pandora Ads, Spotify Ads
GenAI	Adobe Firefly, DALL-E, Gamma, Midjourney, Stable Diffusion Online, Eleven Labs, SunoAI, ChatGPT, Claude, Gemini, Grammarly, Hemingway, Jasper, Otter.ai, Rytr, Surfer, You.com, OpusClip, ScreenApp, Scribe, Sora, Runway ML
Knowledge	Confluence, GitBook, Scribe, SharePoint
Roadmapping	Aha!, Productboard
SEO	Google Search Central, Answer the People, BuzzSumo, Google Trends, Moz, SEMRush, Surfer
Social	Instagram, X (Twitter), LinkedIn, Pinterest, Reddit, Snapchat, TiKTok, YouTube, Discord, Slack, Buffer, Hootsuite, Sprout Social, BuzzSumo, Google Search, Trends, ReelTrends, TrendTok
Websites	GoDaddy, Elementor, Framer, Squarespace, WebFlow, Wix, WordPress, WP-Staging, PageSpeed, Built With, Wayback Machine
Video	Canon EOS, iPhone, Riverside, Streamyard, Adobe Premiere, CapCut, InShot, DaVinci Resolve, Loom, Vidyard

Attributes

Primary	Related
Agile	Adaptable, Generalist, Open-Minded, Resilient
Communicative	Clear, Direct, Engaging, Responsive
Creative	Experimental, Innovative, Lateral Thinker, Witty
Detail-Oriented	Organized, Systematic
Empathetic	Diplomatic, Patient, Supportive
Motivated	Ambitious, Committed, Proactive
Reliable	Consistent, Honest
Resourceful	Curious, Solution-Oriented, Tech-Savvy
Strategic	Bold, Data-Driven, Holistic, Visionary