Experience

Senior Advertising Copywriter (Social & Display) GoDaddy | 2022 - 2024 | Remote | HQ: Tempe, AZ A global SaaS provider of tools that makes it easy for entrepreneurs to start, grow, and manage a small business.

  • Content Creation: Crafted scripts, web content, and ad copy for social activations, product launches, and marketing campaigns by interpreting creative briefs.

  • Product Marketing: Supported the launch and growth of tools and services (Domains, Hosting, Website Builder, Digital Marketing Suite, Payments, Managed Services, GoDaddy Airo) by writing copy for LinkedIn, Facebook, Instagram, and Google Display ads.

  • A/B Testing: Implemented and optimized A/B testing and paid media experiments by collaborating with Visual Designers to fulfill creative change requests.

  • Cross-functional Collaboration: Delivered timely and effective communication assets by partnering with Copywriters, Designers, Producers, Directors, Strategists, and Managers.

  • Video Production Support: Enhanced video production by providing voiceover direction, customizing stock music, and offering feedback on pacing, motion, and effects.

Projects & Results:

  • Icons of Cincinnati: Influenced 355% YoY growth in social media engagement by crafting copy for 10+ posts to promote the season.

  • TikTok Ads: Boosted brand lift (9.2% ad recall) and engagement (32M+ views) by conceptualizing, writing, filming, and editing 32 short-form ads.

  • TikTok Content: Led content creation across a team of 4 creators, publishing 2+ short-videos per week, growing GoDaddy's account by 30%+ (29K followers) in 7 months.

  • 12 Days of GoDaddy: Led the social strategy and creative direction; writing lyrics, customizing stock music, and producing 1 In-Feed and 12 Story videos.

  • Partner Integrations: Announced strategic partnerships (Tap to Pay on iPhone, Avalara) by writing social copy for LinkedIn, Facebook, and Instagram posts.

  • Small Biz Weekly: Partnered with Art Directors to champion GoDaddy customers by writing copy for editorial carousels during Small Business Week.

  • Commerce Solutions: Refreshed Referral and Commerce marketing creative by conceptualizing and writing sales copy for GoDaddy Payments' point of sale solutions.

  • YouTube Ads Competition: Won second place in a YouTube Ads competition by independently creating a 60-second horror-inspired commercial.

Freelance Copywriter Harmon Brothers | 2021 - 2022 | Remote | HQ: Provo, UT The masterminds behind the iconic viral ad campaigns for Squatty Potty, Purple Mattress, and more.

  • Comedy-Driven Content Development: Created humor-focused marketing and sales content for A/B tests across landing pages, sales funnels, and Facebook ads.

  • Brand Voice Transformation: Collaborated with the agency's Writer's Room to elevate client Brand Voice guides to a highly engaging and polished standard.

  • Deadline-Driven Copywriting: Produced impactful copy that allowed Harmon Brothers to meet tight internal deadlines while maintaining client project timelines.

Lead Creative Strategist WireBuzz | 2020 - 2022 | Remote | HQ: Scottsdale, AZ A digital marketing agency that helps businesses accelerate revenue using video at each step of the customer journey.

  • Marketing Strategy Leadership: Led marketing strategy, copywriting, UX design, and front-end development for Consulting, Product Marketing, Video Production, Customer Journey, and Website clients.

  • Cross-Functional Collaboration: Led a team of Copywriters, Producers, Animators, and Editors to produce effective product launch, content marketing, and ad videos.

  • Business Development: Built custom marketing strategies and personalized sales decks, managing client relationships to generate $300K+ in new business in 2021.

  • Analytics & Reporting: Implemented Google Analytics and Hotjar reporting for website clients, improving content insights.

  • Process Management: Streamlined prospecting, SOW, and onboarding by developing Requirement Analysis questionnaires, increasing deals closed by 40% per quarter.

  • Sales & Client Calls: Partnered with Sales to conduct 3+ monthly discovery calls and led 4+ account feedback/review calls per month.

  • Enterprise Training & Presentations: Presented at National Sales Meetings and trained business reps on accelerating sales cycles through personalized videos.

Projects & Results:

  • WireBuzz Brand Refresh: Spearheaded inbound content and landing page initiatives, refreshing WireBuzz’s Brand Voice and differentiating its value and services.

  • Renuvion GTM Strategy: Collaborated with Apyx's stakeholders and agency partners to launch Renuvion in the US, building Adobe XD wireframes to guide the website redesign and persona journey development.

  • Oncotype MAP Product Marketing: Worked with Exact Sciences’ stakeholders and freelance writers to map persona journeys, refine messaging, and design sales sheets.

  • Red Rock Secured Lead Generation: Designed workbooks and landing pages using Adobe InDesign and Adobe XD, warming up 300+ cold email leads.

  • XenoData Creative Consulting: Advised SaaS startup XenoData on content strategy and brand voice, enhancing creative direction.

  • KB Tax Devisers Website Redesign: Led content strategy and website redesign, guiding the project team through copywriting, wireframing, WordPress staging, SEO, and go-live within 4 months.

  • Kohtler Elevator Website Overhaul: Guided the creative direction, content strategy, and the project team from copywriting through go-live deployment over 6 months.

  • Marie Eiffel Website: Directed launch of Marie Eiffel’s site, managing all copywriting, front-end design, and Shopify integration with Clover POS and FedEx shipping.

  • Bennington Properties Marketing: Transformed copy, the WordPress website, and paid search campaigns to reduce bounce rate by 25%+, increase direct bookings by 15%+, and reduce marketplace fees by 45%+ YoY.

  • Rezum TV Commercial: Revised ad script and storyboard, boosting brand lift and Hulu campaign performance for Boston Scientific's Rezum therapy.

Marketing Manager Hollister Biosciences | 2020 | Hybrid | HQ: Hollister, CA A private label manufacturer of artisan, craft-quality cannabis products.

  • HashBone Brand Ownership: Managed all copywriting, graphic design, product photography, marketplace listings, social media, content creation, video production, B2B sales enablement, field marketing and product sales training.

  • Product Packaging Design: Supervised the packaging design process for Hollister's owned and partner brands.

  • Catalog and Sales Slick Design: Designed catalogs and sales slicks for Hollister's product portfolio.

Projects & Results:

  • HashBone GTM Launch: Developed and deployed brand, marketing, and sales assets for HashBone infused pre-rolls, driving sales across 280+ dispensaries in California.

  • Beta Campaigns with LEAF.vip: Collaborated to run beta campaigns, testing market messages and applying budtender feedback before market release.

  • Happy Hour Activation: Planned and launched a retail activation and B2B loyalty program, increasing HashBone wholesale revenue by 192%.

Wellness Consultant Caliva | 2019 - 2020 | On-Site | HQ: San Jose, CA The largest vertically integrated cannabis operation in California.

  • Sales & Service: Ranked #2 budtender in 2019, winning $420K in (all cash) retail revenue by cultivating strong relationships and providing excellent customer service.

  • Identifying Opportunities: Personalized product recommendations, identifying opportunities to cross-sell and up-sell add-ons.

  • Product Support: Educated new and returning customers about cannabis brands, product categories, benefits and usage.

  • Order Fulfillment & Support: Supervised online delivery and in-store pickup order fulfillment, and responded to live chat inquiries for product recommendations and order status using Comm100.

Marketing Director (Fractional) The Judy Stakee Company | 2018 - 2020 | Remote | HQ: Studio City, CA Previously the Senior VP of Creative for Warner/Chappell, Judy Stakee is an artist development coach renowned for her songwriting retreats.

  • Paid Media Management: Devised targeting strategy, designed display ads, launched Facebook campaigns, and managed ad performance to grow Judy's "It All Starts With a Song" retreats, achieving a 741% ROAS and adding 140 songwriters to the community.

  • Website Redesign: Redesigned Judy's Squarespace website to streamline and optimize site architecture for better usability.

  • Influencer Marketing Program: Designed a "Brand Ambassador" influencer marketing program to drive referral growth for retreats.

  • SEO Content Creation: Scripted YouTube videos and wrote blogs that ranked in the top 5 Google search results for music business keywords.

Sales Manager 24 Hour Fitness | 2017 - 2018 | On-Site | HQ: San Ramon, CA A large privately owned fitness center chain with over 300 locations in 11 states.

  • Membership Sales Growth: Increased Hayward Active’s in-club membership sales from 85% to 105% within 3 months.

  • Sales Productivity: Called ~40 leads per day to book tours and sign-ups, managed lead information in Salesforce, and generated membership add-ons.

  • Field Marketing Execution: Coordinated club field marketing activities, including tabling at community events and establishing connections with local businesses for corporate account leads.

  • Guest & Member Experience: Delivered outstanding experiences by providing tours, resolving escalations, addressing billing issues, and maintaining facilities.

  • Sales Team Leadership: Hired, trained, and managed new Sales team members, providing ongoing assessment, feedback, and coaching.

  • P&L Management: Tracked daily membership, fitness, and retail sales; reviewed weekly revenue data with the General Manager to identify and address performance gaps.

SEO Manager & Creative Copywriter TRIdigital Marketing | 2017 | On-Site | HQ: Plano, TX A full-service MSP agency specializing in custom marketing solutions for IT businesses of all sizes.

  • Analytics & Schema Optimization: Partnered with Web Developers to implement Google Analytics tracking and optimize schema across client WordPress sites, and worked with Account Managers to automate attribution reports.

  • Creative Copywriting: Wrote creative copy for American and international IT managed service providers, collaborating with Designers and Developers to deploy digital marketing assets, including websites, brochures, videos, landing pages, emails, and blogs.

  • Client Retention: Saved two $5K/MRR contracts using expert copywriting and relationship management skills.

Projects & Results:

  • DBT Content Overhaul: Overhauled and authored a corporate brochure, website content, white papers, and case studies, transforming Dynamic Business Technologies into one of TRIDigital's happiest clients through exceptional customer relationship management.

  • nimboIP Creative Direction: Owned all copywriting and guided creative direction for nimboIP's website, company overview video, corporate brochure, and case studies by conducting stakeholder interviews to identify key B2B sales messages.

  • Alta Vista Technology Lead Generation: Composed landing page, email, and blog copy to generate more leads and increase organic search traffic.

Content Manager & Senior Media Buyer Vertical Rail | 2014 - 2017 | On-Site | HQ: Aptos, CA A Google Premier Partner marketing agency for eCommerce manufacturers and marketplace sellers.

  • Inbound Strategy & Content Management: Analyzed traffic source data and attribution models to guide content creation, internal linking, and Knowledge Base architecture.

  • AdWords Strategy & Management: Devised and implemented AdWords strategies for small service, tourism, and event businesses, managing Search, Display, and YouTube budgets for ~10 clients.

  • eCommerce Data Feed Optimization: Optimized product listing data feeds for national brands, increasing ROAS from eCommerce marketplaces like Google Shopping and Amazon, and coordinated projects through Asana.

Projects & Results:

  • Vertical Rail Knowledge Base: Spearheaded SEO strategy, content writing, and WordPress management for the Knowledge Base blog, authoring 300+ articles and 6+ white papers, generating 200K+ visits and 800+ inbound leads in 18 months.

  • Boston Comic Con Campaign: Developed targeting strategy, video ad scripts, animated ads, and Facebook campaigns, driving 150K+ video views, 1K+ ad shares, a 65% YoY increase in ticket sales, and $1M+ revenue in 5 weeks.

  • Doyon Tourism AdWords Overhaul: Overhauled Google AdWords by creating and testing 50+ ad variations, achieving a 34% decrease in account-level cost-per-click.

  • Argosy Cruises Mobile Campaign: Planned, launched, and managed hyperlocal mobile search campaigns, resulting in a 24% increase in weekend ticket sales and a 40% increase in bookings.

Marketing Intern Multiple Companies | 2011 - 2014 | On-Site | California

  • Sotheby's International: Designed property marketing collateral and coordinated open house events to support luxury realtor, Arthur Sharif, in the Peninsula Bay Area.

  • Barrio Logan College Institute: Prepared a marketing plan for the Executive Director to increase donor fundraising from $800K to $2M over a 3-year period.

  • San Diego Symphony: Analyzed 200+ survey responses to present recommendations for the symphony’s next Summer Pops Concert Series’ attendance and patron experience.

  • Morgan Hill Access Television: Assisted with on-site commercial production for local artists and businesses; and acted as Broadcast Technical Director for the city's 4th of July Parade.

  • OTR Studios: Assisted Grammy-nominated recording engineer Cookie Marenco with administrative tasks and sending marketing emails for the 2011 CA Audio Trade Show.

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