"Rezum Your Sleep" TV Commercial

Conceptualized and wrote a new script to boost audience response and Hulu campaign performance.

Manufactured by Boston Scientific, Rezum Water Vapor therapy is a prescription treatment for men with enlarged prostate. Rezum’s marketing team had received final internal approval for a commercial video, but their user testing resulted in unexpected negative feedback and poor campaign projections.

I helped produce an effective commercial for Rezum by:

• Reviewing user testing results and feedback

• Interviewing men to understand their perception about prostate enlargement

• Creating three new commercial concepts, scripts, and storyboards

• Revising the selected variation based on client feedback

Rezum's commercial ran for three months on Hulu TV and now lives on their website home page.

Variation A

Variation B

Variation C