"Rezum Your Sleep" TV Commercial
Conceptualized and wrote a new script to boost audience response and Hulu campaign performance.
Manufactured by Boston Scientific, Rezum Water Vapor therapy is a prescription treatment for men with enlarged prostate. Rezum’s marketing team had received final internal approval for a commercial video, but their user testing resulted in unexpected negative feedback and poor campaign projections.
I helped produce an effective commercial for Rezum by:
Reviewing user testing results and feedback
Interviewing men to understand their perception about prostate enlargement
Creating three new commercial concepts, scripts, and storyboards
Revising the selected variation based on client feedback
Rezum's commercial ran for three months on Hulu TV and now lives on their website home page.
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