GoDaddy

GoDaddy does more than sell domain names. They help millions of small businesses globally accelerate their growth, giving entrepreneurs confidence at every stage of their business journey.

From May 2022 - 2024, I helped GoDaddy empower entrepreneurs as their Senior Advertising Copywriter for Social & Display channels.

Featured projects and results from my time at GoDaddy include: "Icons" YouTube Series Wrote copy to launch and drive social engagement for two seasons of a branded B2B content series. 12 Days of Small Biz Led creative direction and execution for an organic holiday social activation. Small Biz Weekly Wrote editorial spreads to feature GoDaddy customers in a series of social media carousels. TikTok Content Creation Increased brand recall, perception, and account engagement through paid and organic content. More Than Just Another POS Wrote engaging sales sheet and ad copy to refresh messaging for GoDaddy Payments. "I Belong Here" Recruitment Video Led and organized global employee interviews to produce new Employer Branding creative assets. Digital Marketing Services Launch Led copy execution for the launch of Digital Marketing Services by GoDaddy. "The Future of Work" Gen Z Research Wrote copy for a social carousel to engage a Gen X audience through Gen Z survey data. Native American Heritage Month Led audio selection and copy execution to highlight Native American-owned small businesses. "Tools for Every First" IMC Campaign Crafted copy for all paid display and organic social assets across this integrated marketing campaign. AI for Small Business Crafted copy to launch and grow new AI tools, support resources, and product experiences.