Red Rock Retirement Lead Magnets

Designed lead magnets and landing pages that warmed up 300+ cold leads for a gold IRA firm.

Red Rock Secured (RRS) is a gold and silver IRA firm, helping investors diversify their portfolios through precious metals. RRS wanted help engaging their current conservative niche customers; while also updating their approach to connecting with through a softer, more liberal tone of voice.

I helped RRS engage their audience by:

• Collaborating with Copywriters to tailor the workbooks and landing pages to RRS' target personas

• Designing workbook documents with Adobe InDesign

• Designing wireframes with Adobe XD

The new workbooks and landing pages enabled RRS to warm up 300+ cold leads.

Male Workbook

Female Workbook

Desktop Wireframe

Mobile Wireframe