"Meme Madness" ABM Campaign

Ran an NBA-themed account-based marketing campaign to drive sales and employee engagement.

Parallel to the NBA's March Madness 2022, I ideated and executed a “Meme Madness” engagement campaign. My strategy aimed to achieve three goals:

1. Increase internal employee engagement by delighting agency staff and boosting their spirits

2. Engage key Life Science contacts to upsell creative agency services

3. Test and learn from a disruptive account-based marketing campaign

I translated my creative strategy into an account-based marketing campaign by:

• Collaborating with Sales and Client Relations stakeholders to identify which clients to engage and upsell agency services

• Searching for key account contacts to build an email list in HubSpot

• Designing 32 brand or product memes (2 per client)

• Creating and sending out a survey to have employees vote for their favorite client memes

• Crafting graphics, video animations, and marketing emails

• Scheduling campaign emails to send in alignment with the NBA's March Madness schedule