"Best Friend in Growth" Brand Refresh

Led creative direction and content strategy to refresh WireBuzz's agency messaging and brand voice.

After completing an “agency vision quest” in Q3 2021, WireBuzz was ready to refresh its agency identity and brand voice. Instead of being perceived by clients as a cliché “Trusted Advisor” or “Trusted Partner”, 2022 was the year to become their clients’ “Best Friend in Growth”. It was also the year to differentiate their services from other video production/marketing agencies by recategorizing as a “video smarketing agency”.

I helped WireBuzz refresh its brand voice and messaging by:

• Leading creative direction and production (scripting, copywriting, UX design, and website development) to launch a new landing page targeting Life Science brands

• Briefing and collaborating with WireBuzz's Copywriting Manager to develop and execute a “best friend” inspired content strategy and calendar three pillar categories: 1) Agency Culture, 2) Marketing Education, 3) Client Appreciation

Landing Page

WireBuzz is Your Life Science Brand's Best Friend in Growth.

New Voice Blogs

Category	Blog Title	Blog Link
Agency Culture	How to Make Our Team Swipe Right on Your Resume	Read Blog
Agency Culture	This or That: TV Doctor Edition	Read Blog
Marketing Education	Bringing May Flowers: Did Your Business Make it Rain in April?	Read Blog
Marketing Education	Marketing White Papers is Easier Than You Think	Read Blog
Client Appreciation	Eyes on the Prize—How We Helped Our Client in the Ophthalmology Data Space	Read Blog
Client Appreciation	Why We Love Our Clients	Read Blog