Video SMarketing Mastery Podcast

Refreshed the agency podcast to be give clients and candidates more insight into the WireBuzz team.

Connected to WireBuzz's brand refresh, I spearheaded the refresh of the agency's podcast.

My strategy aimed to achieve three goals:

1. Increase employee engagement and thought leadership

2. Showcase agency culture to attract candidates and support hiring

3. Showcase all team members and collective expertise to deepen client relationships and support sales

I translated my creative strategy into a reinspired video podcast by:

• Brainstorming and creating a podcast topic content calendar and recording schedule

• Coordinating with Video Producers, Project Managers and Operations to host podcasts on Riverside and finalize postproduction audio

• Collaborating with Copywriters, Visual Designers, and Editors to create show notes, thumbnails, and social posts to release and promote new episodes through PodBean, the WireBuzz blog, LinkedIn, and YouTube

Listen to Video SMarketing Mastery on Apple Podcasts

Episode #	Episode Title	Episode Notes
1	What Life Science, Biotech & Healthcare Brands Can Learn from 2022’s Best SuperBowl Ads	View Blog
2	Teamwork Makes the Dreamwork: How We Collaborate to Produce Champion Videos	View Blog
3	Managing Client Relationships & Video Production in a Remote-First World	View Blog
4	Think “Audio First” (Pt. 1) - How Music & Sound Can Make or Break Your Videos	View Blog
5	Turn Attendees Into Superfans - What Healthcare Conferences Can Learn From FanCons & Theme Parks	View Blog
6	How Medical Brands Can Use the Force to Tell Better Stories	View Blog

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