AI for Small Business
Crafted copy to launch and grow new AI tools, support resources, and product experiences.
In late 2023, GoDaddy began making it fast and easy for small business owners to get started with generative AI through built-in tools and support resources. Then with their 2024 integrated marketing campaign, GoDaddy launched GoDaddy Airo - an AI-powered solution that saves small business owners precious time in establishing their online presence and helps them win new customers.
I helped GoDaddy drive awareness for multiple AI tools and resources by:
Partnering with Brand Visual Designers conceptualize, pitch, and deliver effective social and display creative
Interpreting creative briefs and translating reasons to believe (RTBs) into short-form ad copy
Tailoring copy to Facebook, Instagram, LinkedIn, Google (HTML5 & PMAX), and Amazon ad specs
Ensured copy execution met Brand Voice and Style standards
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