AI for Small Business

Crafted copy to launch and grow new AI tools, support resources, and product experiences.

In late 2023, GoDaddy began making it fast and easy for small business owners to get started with generative AI through built-in tools and support resources. Then with their 2024 integrated marketing campaign, GoDaddy launched GoDaddy Airo - an AI-powered solution that saves small business owners precious time in establishing their online presence and helps them win new customers.

I helped GoDaddy drive awareness for multiple AI tools and resources by:

• Partnering with Brand Visual Designers conceptualize, pitch, and deliver effective social and display creative

• Interpreting creative briefs and translating reasons to believe (RTBs) into short-form ad copy

• Tailoring copy to Facebook, Instagram, LinkedIn, Google (HTML5 & PMAX), and Amazon ad specs

• Ensured copy execution met Brand Voice and Style standards

Webinar Announcement

.AI Domains

GoDaddy Airo

LinkedIn Text Ads

Headline	Description
Generate 28% more sales* with GoDaddy AI tools.	Get online in a few clicks with GoDaddy Airo. *See Site for Details
Name and launch your business with GoDaddy Airo.	Buy a domain. Get a website, logo and email, too. Start now.
Get a domain and so much more with GoDaddy Airo.	Use GoDaddy AI tools to make 28% more sales*. *See Site for Details

Google Display PMAX Ads

Short Headline	Long Headline	Long Description
Get online in minutes.	Name your business. Launch your online presence. Manage it all in just a few clicks.	Use GoDaddy AI tools to generate 28% more future sales*. *See Site for Details
Name and launch your business.	The all new GoDaddy Airo. Buy a domain and get a website, logo and email, too.	Turn your idea into a small business in minutes. Power your future with GoDaddy Airo.
Go from idea to online.	Buy a domain. Get a website that can write itself and help you connect with customers.	Launch your business in minutes using AI-powered tools included with your new domain.
First, buy a domain.	Buy a domain that helps launch and grow your business online, too.	Launch and grow your business online with GoDaddy Airo, our new AI-powered solution.
Your future is clicks away.	Buy a domain that includes everything you need to get online and start wowing customers.

Built-in AI Tools

LinkedIn Text Ads

Headline	Description
Set up your store, fast.	Auto-generate product descriptions and sync with marketplaces. Start today.
Sell anywhere online.	Manage your sales all in one place with an online store from GoDaddy.
Less time, more sales.	Grow your online store using built-in AI marketing tools. Start today.

Google Display PMAX Ads

Short Headline	Long Headline	Long Description
Your website is waiting.	Get a customizable website up and running, fast.	Start your website and grow your business quickly with built-in AI marketing tools.
Power your business.	A powerful website is just minutes away.	Let AI help create your website. Grow your business with built-in AI marketing tools.
Jumpstart your marketing.	Jumpstart your marketing by generating social ads that you can easily edit.	Get online with GoDaddy Website Builder. Grow online with built-in AI marketing tools.
AI Marketing Tools	Choose a designer website template and let AI help you customize it.	Start your website and grow your business. Power your future with GoDaddy Website Builder.
Built-in Marketing Tools	Seamlessly manage your website, campaigns, orders and more in one place, on any device.