💻
KJ's Professional Hub
  • 👋Hello!
  • Featured Projects
    • Employer
      • GoDaddy
        • "Icons" YouTube Series
        • 12 Days of Small Biz
        • Small Biz Weekly
        • TikTok Content Creation
        • More Than Just Another POS
        • "I Belong Here" Recruitment Video
        • Digital Marketing Services Launch
        • "The Future of Work" Gen Z Research
        • Native American Heritage Month
        • "Tools for Every First" IMC Campaign
        • AI for Small Business
      • WireBuzz
        • "Best Friend in Growth" Brand Refresh
        • Video SMarketing Mastery Podcast
        • "Meme Madness" ABM Campaign
        • Fountain Life Launch Assets
        • Marie Eiffel Market Website
        • Bennington Properties Marketing
        • Red Rock Retirement Lead Magnets
        • XenoDATA Content Consulting
        • "Rezum Your Sleep" TV Commercial
        • Oncotype MAP Product Docs
      • Hollister Biosciences
        • HashBone Branding & Marketing
        • Hollister Cannabis Co.
      • TRIdigital Marketing
        • DBT Marketing Content
        • nimboIP Website & Content
      • Vertical Rail
        • Vertical Rail Knowledge Base
        • Boston Comic Con Campaign
        • Doyon Tourism
    • Freelance
      • Harmon Brothers
        • Writer's Room Freelance Projects
      • The Judy Stakee Company
        • "It All Starts With a Song" Marketing
    • Spec
      • Ads
      • Jingles
  • Curriculum Vitae
    • Experience
    • Knowledge
    • Abilities
    • Awards
    • Recommendations
  • Website
  • LinkedIn
Powered by GitBook
On this page
  1. Featured Projects
  2. Employer
  3. GoDaddy

12 Days of Small Biz

Led creative direction and execution for an organic holiday social activation.

Previous"Icons" YouTube SeriesNextSmall Biz Weekly

Last updated 8 months ago

GoDaddy wanted to celebrate the holiday (shopping) season by supporting small businesses through their social channels.

I collaborated with my partner Art Director to conceptualize and lead the creative direction for this organic social activation:

  • Reimagined "12 Days of Christmas" lyrics to feature select GoDaddy Customers' products

  • Sourced "12 Days of Christmas" commercial stock music and customized it in Adobe Audition

  • Supervised the production of 1 hero In-Feed video and 12 Story posts for Instagram, TikTok and YouTube

  • Ensured content was properly formatted for each platform and posted on time

This execution received notable positive feedback, including 1,700+ likes and 60+ shares of .

the in-feed video on Instagram
In-Feed Video