12 Days of Small Biz
Led creative direction and execution for an organic holiday social activation.
GoDaddy wanted to celebrate the holiday (shopping) season by supporting small businesses through their social channels.
I collaborated with my partner Art Director to conceptualize and lead the creative direction for this organic social activation:
Reimagined "12 Days of Christmas" lyrics to feature select GoDaddy Customers' products
Sourced "12 Days of Christmas" commercial stock music and customized it in Adobe Audition
Supervised the production of 1 hero In-Feed video and 12 Story posts for Instagram, TikTok and YouTube
Ensured content was properly formatted for each platform and posted on time
This execution received notable positive feedback, including 1,700+ likes and 60+ shares of the in-feed video on Instagram.
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