TikTok Content Creation
Increased brand recall, perception, and account engagement through paid and organic content.
TikTok Awareness Campaigns
In Q3 2022, GoDaddy executed a Brand Lift Study that measured the attitudinal effects of advertising on TikTok.
I collaborated cross-functionally with Creative, Social, Growth, Product and Paid Media teams to create and optimize 32 TikTok Ads:
Interpreted and translated creative briefs into production concepts and storyboards
Crafted hooks and scripts based on key messaging
Created and edited video ads using iPhone, InShot and Adobe Premiere Pro
The campaign surpassed previous YouTube brand lift benchmarks; generating 9.2% ad recall, 3.8% improvement in brand perception, and 32M+ views at a $4.45 CPM.
These were my top-performing ads:
Brand Content Creation
From May - December 22, I spearheaded continuous ideation and production of organic TikTok content; managing 4 creators to publish 2+ videos per week and grow the account by 29K+ followers in 7 months.
Here are some videos I helped bring to life:
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