> For the complete documentation index, see [llms.txt](https://portfolio.kasenjames.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://portfolio.kasenjames.com/featured-projects/employer/godaddy/the-future-of-work-gen-z-research.md).

# "The Future of Work" Gen Z Research

Wrote copy for a social carousel to engage a Gen X audience through Gen Z survey data.

GoDaddy wanted a fresh way to release [survey data](https://www.godaddy.com/resources/spotlight/survey-of-gen-z-entrepreneurs-and-side-hustlers) about Gen Z's perspective on entrepreneurship and technology.

I partnered with an Art Director to engage GoDaddy's (mostly Gen X and Millennial) audience on Instagram, Facebook, and LinkedIn by:

* Writing post copy empathizing with their desire to better understand Gen Z feels, thinks, and talks
* Sprinkling social slang terms into key data points from the survey
* Leveraging Gen Z aesthetic trends to further convey what the future of work looks like

{% embed url="<https://www.instagram.com/p/C2ODHlHRSh1/?utm_source=ig_web_copy_link>" %}