"The Future of Work" Gen Z Research

Wrote copy for a social carousel to engage a Gen X audience through Gen Z survey data.

GoDaddy wanted a fresh way to release survey data about Gen Z's perspective on entrepreneurship and technology.

I partnered with an Art Director to engage GoDaddy's (mostly Gen X and Millennial) audience on Instagram, Facebook, and LinkedIn by:

• Writing post copy empathizing with their desire to better understand Gen Z feels, thinks, and talks

• Sprinkling social slang terms into key data points from the survey

• Leveraging Gen Z aesthetic trends to further convey what the future of work looks like