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"The Future of Work" Gen Z Research

Wrote copy for a social carousel to engage a Gen X audience through Gen Z survey data.

PreviousDigital Marketing Services LaunchNextNative American Heritage Month

Last updated 7 months ago

GoDaddy wanted a fresh way to release about Gen Z's perspective on entrepreneurship and technology.

I partnered with an Art Director to engage GoDaddy's (mostly Gen X and Millennial) audience on Instagram, Facebook, and LinkedIn by:

  • Writing post copy empathizing with their desire to better understand Gen Z feels, thinks, and talks

  • Sprinkling social slang terms into key data points from the survey

  • Leveraging Gen Z aesthetic trends to further convey what the future of work looks like

survey data