"Icons" YouTube Series

Wrote copy to launch and drive social engagement for two seasons of a branded B2B content series.

GoDaddy “Icons” is a branded YouTube series that highlights everyday entrepreneurs in various cities, showcasing their business and success using GoDaddy’s products.

Icons of Cincinnati

I drove engagement for the 2022 season by writing:

• Post copy for 5 episode teaser videos shared on Facebook, X, Instagram and LinkedIn

• Post copy for 5 short-form videos shared on Instagram Reels and TikTok

• Short-form video titles and descriptions for YouTube Shorts

• Video thumbnail, title, and long-form descriptions for the 5 full-length YouTube episodes

This season's launch achieved 355% growth in social engagement compared to the previous season and 570 new subscribers on YouTube. This season also earned GoDaddy a Digiday Award for Best Branded Content Series - B2B.

Facebook, Instagram & LinkedIn

Post Copy	Instagram Link
From its skyline architecture to local economy, Cincinnati is rich with history and flavor. Over the next few weeks, we'll be introducing you to the Queen City's most original entrepreneurs who are laying new roots and carrying the culture forward.	View Post
Home. Beauty. Fashion. Wellness. Content creator and Icons of Cincinnati host @annamaegroves is the total package—and we love her advice for aspiring entrepreneurs: You can’t get better at something until you start it.	View Post
When Jane Malone found herself struggling with intrusive thoughts, she turned to her art to cope and feel less alone. Now she sells merch with her quirky designs through her very own brand, @curseddrawings.	View Post
When their neighbors wanted to pay ahead for the food at their backyard cookouts, Kristen and Anton knew they were on to something. Today they’re the proud co-owners of @sweetsandmeatsbbq in Cincinnati specializing in smoked meats, homemade sides and desserts.	View Post
Rebecca Gibson, aka @thebraidchick, left a stable career in healthcare to follow her passion and start Empire Beauty Bar. Today she’s a successful, hands-on salon owner who has helped dozens of other women go into business for themselves as well.	View Post

YouTube Shorts & TikTok

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Heart Opening Yoga Posts for Anyone	Learn to open your heart with InoarG Yoga Studio. 🧘 Local to Cincinnati, InoarG offers yoga, meditation and fitness classes that will inspire you to love your current self and join their movement towards purification within. Watch the full episode here: https://youtu.be/6gX634srjog
How to Style the Perfect Braid w/ The Braid Chick	How to style the perfect braid with Rebecca Gibson, aka The Braid Chick. 💆🏿 Her black-owned salon, Empire Beauty Bar, is where braid dreams come true - and where Ohio’s beauty industry is being empowered with professional braid classes and coaching. Watch the full episode here: https://youtu.be/VVXlZF_SgHM
The 3 Elements of a Perfect Cocktail	American Rocktails is growing their cocktail book and events company with GoDaddy. Watch as they share the three elements of a perfect drink. How do you make this formula your own? 🍹 (For 21+, please drink responsibly.) Check out the full episode here: https://youtu.be/JAdYZXkXXuQ
Why Doodling is Good for Your Mental Health	A doodle a day keeps the anxiety away for Jane Malone, owner of Cursed Drawings. Art isn't just her business - it's therapy. Check out the full episode with Jane here: https://youtu.be/Y5mecRphRcU
A Cincinnati BBQ Business' Recipe for Success	Hey BBQ lovers! Cincinnati's Sweets & Meats will never rub your taste buds the wrong way. 🤤🥩 Watch this clip to learn more about their recipe for success! Then check out the full episode with Sweets & Meats here: https://youtu.be/mew_ChFXZhk

YouTube Playlist

Icons of Minneapolis

I drove engagement for the 2023 season by writing:

• Post copy for 5 episode teaser videos shared on Facebook, X, Instagram and LinkedIn

• Post copy for 5 short-form videos shared on Instagram Reels and TikTok

• Short-form video titles and descriptions for YouTube Shorts

• Video thumbnail, title, and long-form descriptions for the 5 full-length YouTube episodes

Facebook, Instagram Feed & LinkedIn

Post Copy	Instagram Link
When @samuelledilla started her business, she was told to niche down. Today, this traveling makeup artist specializes in all things beauty – weddings, lifestyle, events and more. Watch to learn about the beauty inspiration experience Samuelle provides to celebrate her clients inside and out.	View Post
Food is a love language that can bring anyone together. After migrating to his wife’s home state, chef @pedrowolcott founded @guacaya_tapas to serve a taste of his Carribean roots to the North Loop community. Hear more about his restaurant’s success.	View Post
Missing the taste of home, Mia Oi took a chance on bringing Tokyo-style crepes to Minneapolis. She went all-in to grow @ichigotokyocrepes. Learn more about her business and the meaning behind its name.	View Post
Ironwood Foraging reconnects humans with nature, teaching skills that are key to buying groceries – saving the planet. Learn how @mnforager helps Minneapolitans find joy in the forest, keeping wonder alive through his workshops.	View Post
@cameronandtia are a couple of Minneapolis-based photographers who strive to give other couples the best day ever. Learn how they work together every day to develop a strong online presence – and the freedom to do what they love.	View Post

Instagram Reels & TikTok

Post Copy	TikTok Link
It’s easy to go from Day to Night with these tips from Minneapolis makeup artist, Samuelle Dilla. We hope this helps you put your best face forward. #iconsofminneapolis #makeupartist #makeuptutorial #smallbusiness #entrepreneurship	View Post
Oh, snapper! Chef Pedro Wolcott is sharing how his restaurant gets the dinner party and ceviche popping. If you’re local to Minneapolis, @guacayabistreaux is the place to go for Latin Caribbean tapas. #iconsofminneapolis #cevicherecipe #latinfood #smallbusiness #entrepreneurship	View Post
For Minneapolitans who crave sweets, Ichigo Tokyo Crepes is the place to grab a treat. Who’s hungry now? #iconsofminneapolis #crepes #smallbusiness #entrepreneurship	View Post
How much do you know about wild mushrooms? Probably not as much as @mnforager. Watch to learn some fun facts about harvesting food from nature in Minnesota. #iconsofminneapolis #foraging #smallbusiness #entrepreneurship	View Post
Give your selfie game a boost with these posing tips from Minneapolis photographers @cameronandtia. You’ll look too cute to delete later. #iconsofminneapolis #smallbusiness #entrepreneurship	View Post

YouTube Shorts

Title Copy	Description Copy	YouTube Link
3 Tips to Turn Your Day Look Into Night	It’s easy to go from Day to Night with these tips from Minneapolis makeup artist, Samuelle Dilla. We hope this helps you put your best face forward.	View Short
Guayaca Bistreaux’s Red Snapper Ceviche	Oh, snapper! Chef Pedro Wolcott is sharing how his restaurant gets the dinner party and ceviche popping. If you’re local to Minneapolis, Guaycaya Bistreux is the place to go for Latin Caribbean tapas.	View Short
3 Easy Steps to Make the Perfect Crepe	For Minneapolitans who crave sweets, Ichigo Tokyo Crepes is the place to grab a treat. Who’s hungry now?	View Short
4 Foraging Facts You Probably Didn't Know	How much do you know about wild mushrooms? Probably not as much as Tim Clemens, founder of Ironwood Foraging. Watch to learn some fun facts about harvesting food from nature in Minnesota.	View Short
The Best 3 Posts for Couples	Cameron and Tia are here to let you in on their secrets for the best couple photos. Which pose is your favorite? Let us know in a comment!	View Short

Full YouTube Episodes

Thumbnail Copy	Title Copy	YouTube Link
Pursuing All Things Beauty	Celebrating Beauty Inside and Out with Samuelle Dilla	View Episode

Description Copy: When Samuelle first started her business, she was told she needed to narrow down her focus and find a niche. That’s the moment she decided to prove them wrong. Samuelle was going to carve her own path and make her makeup business exactly what she wanted it to be. Her first experience with makeup came when she first saw her mom put on red lipstick. Instantly, Samuelle saw her mother become more powerful and confident. Today, she radiates that same energy when she puts on her own red lipstick, and it’s the same energy she reveals within her clients. Growing up in North Carolina, Samuelle had a hard time accepting her own beauty because she looked different than the people around her. Soon, she realized true beauty came from within—a realization that paved the way for her business philosophy. Combining her psychology degree with her makeup skills, Samuelle makes each person who sits in her chair feel emboldened, courageous and deserving of celebration. GoDaddy Websites + Marketing’s easy-to-use website builder allowed Samuelle to create a beautiful website that shows off her services and portfolio. Fueled by a love for her daughter, her gift of cosmetology and the support of her city, there’s nothing Samuelle can’t achieve.

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Serving NOLA to North Loo	A Taste of Panama & New Orleans in Minnesota with Guacaya Bistreaux	View Episode

Description Copy: Growing up between New Orleans and Panama, Pedro saw firsthand how food brings people together, no matter where they’re from or what language they speak. After becoming a US citizen and migrating to the United States, Pedro met his wife and moved back to her home state of Minnesota. With her by his side, he founded Guacaya Bistreaux, blending together Latin, Cajun and Caribbean cuisines. His restaurant is welcoming for all, filled with little moments and nicknacks that give a nod to the city of New Orleans and Pedro’s Panama roots. The unique blend of flavors brings a new offering to the North Loop neighborhood, giving folks the chance to come together over a new type of food they might otherwise not get to try. Pedro is always striving to give back to his community, hiring immigrants and minorities, and even serving meals to protestors during the George Floyd and Black Lives Matter protests. GoDaddy does the heavy lifting for Pedro online, helping him manage his website, look at stats and keep his offerings up to date so he can spend his time focusing on growing his business one delicious tapas plate at a time.

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Achieving Sweet Success	Taking a Chance On Yourself with Ichigo Tokyo Crepes	View Episode

Description Copy: Missing the taste of home, Mia decided to take a chance and bring this unique version of crepes to Minneapolis to share with her community. Putting a spin on classic French crepes, Ichigo features Tokyo-style crepes — a standard crepe base topped with sweet or savory ingredients and rolled up like an ice cream cone. A far cry from the busyness of Tokyo, Minneapolis welcomed Mia (and her crepes) with open arms. While running a pop-up at a local coffee shop, an investor stopped by and offered her a permanent space on his property. Betting on herself and rising above the “what if”s, Mia pushed doubt aside, went all-in and opened her shop. Once folks tried Ichigo Tokyo Crepes, they fell in love and kept coming back for more. The Ichigo Tokyo Crepes website is invaluable for Mia— not only does it let folks know what her hours and offerings are, but it also shows people what Tokyo-style crepes actually are. Her GoDaddy website allows her to control all that and more with an easy-to-use website builder. Her advice for other entrepreneurs? Trust yourself. Set small goals, because that’s what leads to the big ones.

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The Wonders of Workshops	Reconnecting Humans and Nature with Ironwood Foraging	View Episode

Description Copy: Through private and public workshops, classes, consulting, and work for nonprofits and corporate organizations, Tim helps reconnect folks with the childlike wonder and awe of the outdoors they once experienced as kids. His favorite part of being an entrepreneur? Calling his own shots. He loves deciding when he wants to work, how he wants to do it and what charities he donates his time and resources to. His GoDaddy website has been essential to growing his business, allowing him to accept payments, display his class schedule and share more about the rewards of foraging. This means Tim spends less time coding and more time harvesting mushrooms (safe-to-eat ones, of course.)

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Picture Perfect Business	Capturing Life’s Best Moments with Cameron and Tia Photography	View Episode

Description Copy: Being an entrepreneur requires grit and requires strength, and Cameron and Tia Goff have exactly what it takes. Shortly after getting married, they started Cameron and Tia Photography, a wedding photography business. Their joy and passion for what they do is clear, forming relationships with couples that continue after the wedding to other special life milestones like kids and dogs. Together, Cameron and Tia have learned how to make their photography business stand out from the rest, bringing them so much success that they’ve become a referral-based business. They’ve figured out each person’s ideal role, delegating tasks to the person that’s best at them, which helps them run their business successfully. Without a brick and mortar, their website is their lifeline, and their GoDaddy domain serves as a hub to connect with couples seamlessly during the wedding planning process. For Cameron and Tia, building a business (and life) they love and capturing joy for their clients is true success.