Vertical Rail Knowledge Base
Published 300+ articles and 6 whitepapers, driving 200K+ website visits and 800+ inbound leads.
Vertical Rail’s eCommerce Director had a vision to grow the agency by increasing thought leadership and website authority through a searchable Knowledge Base of marketing definitions and tutorials.
I spearheaded the development and growth of the Knowledge Base by:
Collaborating with management to strategize and launch the Knowledge Base
Creating a content calendar to fill out categories related to agency services and industry trends
Writing, editing, and approving 1-5 pieces of content per week across 8 contributors
Publishing and managing content in WordPress with the Yoast SEO plug-in
Moderating and replying to community comments on articles
Auditing website traffic and search keyword data in Google Analytics and Ravel Tools
Devising and implementing an inbound marketing strategy to optimize links and generate leads
Authoring downloadable eBooks and whitepapers
I helped publish more than 300+ articles to the Knowledge Base, attract over 200K+ website visits through organic search, and drive 800+ content downloads and agency leads.
Explore the Knowledge Base:
Articles & Tutorials:
The Importance of Negative Keywords in Google Adwords
Negative keywords are an essential piece of any AdWords campaign to help get the right type of traffic based on the goals of a campaign.
What Affects Keyword Quality Scores in Google Adwords
Find out the factors that affect quality score of keywords in Google AdWords and figure out ways to improve scores and drive more successful campaigns.
How to Write Effective Google Ads
Learn to use the right words to appeal to your audience, make your ads stand out, and communicate the benefits of your product/service in 2 lines or less!
How to Create AdWords Lightbox Ads with Video
This step by step tutorial shows you how to create your first set of AdWords' Lightbox ads with multiple videos for the Google Display Network.
Application Advertising: What is AdMob & How Does it Work?
This article helps mobile application developers and advertisers understand what AdMob is and how it works to distribute ads and monetize your app.
How to Write Call-to-Actions (that Actually Convert)
Improve your conversion rate! Learn to create powerful Call-to-Actions by following these 5 steps. So effective, your boss will think it's voodoo.
What is Integrated Marketing & How is it Different from Omnichannel?
Learn the definition and interpretation of "integrated marketing" and how it compares to omnichannel strategy.
What is Media Planning? - About the Media Planning Process
Learn the 3 primary considerations when it comes to media planning.
Content Hacking: How to Supercharge Content Marketing
Intrigued by content hacking? Check out these 5 sweet and simple growth hacks to drive your traffic and make your content marketing more effective.
How to Create a Facebook Ad Set
You know what type of campaign you want to run, but you’re not sure about targeting. This post explains all of your targeting and ad set options.
What is Growth Hacking? - An Introduction
Growth hacking is the practice of taking a non-traditional approach to increasing the growth rate and/or adoption of a product. Read on to learn more.
What is Newsjacking? - Tips About How to Newsjack
Newsjacking allows you to use an entirely unrelated topic to your benefit. That's what The Salvation Army campaign did when they were inspired by #TheDress.
What is Bitcoin & How do Bitcoins Work?
Read more for a brief introduction to Bitcoin - what it is and how it works.
Augmented Reality vs. Virtual Reality: Marketing Applications
Understand the difference between augmented and virtual reality and their marketing applications.
What Does "Going Viral" Mean? - "Gone Viral" Defined
While going viral is a relatively simple concept, defining the threshold or benchmark for when something has actually gone viral is complicated.
eBooks & Whitepapers:
Marketing Guides:
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