Vertical Rail Knowledge Base

Published 300+ articles and 6 whitepapers, driving 200K+ website visits and 800+ inbound leads.

Vertical Rail’s eCommerce Director had a vision to grow the agency by increasing thought leadership and website authority through a searchable Knowledge Base of marketing definitions and tutorials.

I spearheaded the development and growth of the Knowledge Base by:

• Collaborating with management to strategize and launch the Knowledge Base

• Creating a content calendar to fill out categories related to agency services and industry trends

• Writing, editing, and approving 1-5 pieces of content per week across 8 contributors

• Publishing and managing content in WordPress with the Yoast SEO plug-in

• Moderating and replying to community comments on articles

• Auditing website traffic and search keyword data in Google Analytics and Ravel Tools

• Devising and implementing an inbound marketing strategy to optimize links and generate leads

• Authoring downloadable eBooks and whitepapers

I helped publish more than 300+ articles to the Knowledge Base, attract over 200K+ website visits through organic search, and drive 800+ content downloads and agency leads.

Explore the Knowledge Base:

Knowledge Base for Digital Marketing, Advertising, and DesignVertical Rail

Articles & Tutorials:

Google Advertising

Meta Title	Meta Description	Knowledge Base Link
The Importance of Negative Keywords in Google Adwords	Negative keywords are an essential piece of any AdWords campaign to help get the right type of traffic based on the goals of a campaign.	Read Article
What Affects Keyword Quality Scores in Google Adwords	Find out the factors that affect quality score of keywords in Google AdWords and figure out ways to improve scores and drive more successful campaigns.	Read Article
How to Write Effective Google Ads	Learn to use the right words to appeal to your audience, make your ads stand out, and communicate the benefits of your product/service in 2 lines or less!	Read Tutorial
How to Create AdWords Lightbox Ads with Video	This step by step tutorial shows you how to create your first set of AdWords' Lightbox ads with multiple videos for the Google Display Network.	Read Tutorial
Application Advertising: What is AdMob & How Does it Work?	This article helps mobile application developers and advertisers understand what AdMob is and how it works to distribute ads and monetize your app.	Read Article

Digital Marketing

Meta Title	Meta Description	Knowledge Base Link
How to Write Call-to-Actions (that Actually Convert)	Improve your conversion rate! Learn to create powerful Call-to-Actions by following these 5 steps. So effective, your boss will think it's voodoo.	Read Tutorial
What is Integrated Marketing & How is it Different from Omnichannel?	Learn the definition and interpretation of "integrated marketing" and how it compares to omnichannel strategy.	Read Article
What is Media Planning? - About the Media Planning Process	Learn the 3 primary considerations when it comes to media planning.	Read Article
Content Hacking: How to Supercharge Content Marketing	Intrigued by content hacking? Check out these 5 sweet and simple growth hacks to drive your traffic and make your content marketing more effective.	Read Article
How to Create a Facebook Ad Set	You know what type of campaign you want to run, but you’re not sure about targeting. This post explains all of your targeting and ad set options.	Read Tutorial
What is Growth Hacking? - An Introduction	Growth hacking is the practice of taking a non-traditional approach to increasing the growth rate and/or adoption of a product. Read on to learn more.	Read Article

Industry Trends

Meta Title	Meta Description	Knowledge Base Link
What is Newsjacking? - Tips About How to Newsjack	Newsjacking allows you to use an entirely unrelated topic to your benefit. That's what The Salvation Army campaign did when they were inspired by #TheDress.	Read Article
What is Bitcoin & How do Bitcoins Work?	Read more for a brief introduction to Bitcoin - what it is and how it works.	Read Article
Augmented Reality vs. Virtual Reality: Marketing Applications	Understand the difference between augmented and virtual reality and their marketing applications.	Read Article
What Does "Going Viral" Mean? - "Gone Viral" Defined	While going viral is a relatively simple concept, defining the threshold or benchmark for when something has actually gone viral is complicated.	Read Article

eBooks & Whitepapers:

Holiday Shopping

Attribution Modeling

Keyword Match Types

KPIs

Going Mobile

Mobile Budgets

Marketing Guides: