"It All Starts With a Song" Marketing
Transformed Judy's marketing to achieve 741% ROAS and add 140 songwriters to her community.
Last updated
Transformed Judy's marketing to achieve 741% ROAS and add 140 songwriters to her community.
Last updated
When Judy’s previous marketing manager left after her last "It All Starts With a Song" retreat in 2018, she needed someone to take over her Facebook advertising.
I stepped in to drive growth for her 2019 retreats by:
Running low-spend pre-marketing ads through 2018's Facebook and Google AdWords campaigns
Updating Judy's Squarespace website with images, video, optimized content, and testimonials
Streamlining three location-specific retreat landing pages into one master Retreats landing page to accept rolling applications for all retreat locations
Creating Facebook audience remarketing lists
Building, launching, and managing new Facebook and Google AdWords campaigns for 2019
Running low-spend pre-marketing ads to retarget users and drive early-bird registrations for 2020
Sending Judy regular campaign updates and performance reports
For 2019, I managed Judy's $30K budget to add $241K revenue and 140 new songwriters to her retreats community. I also helped fill her first 2020 retreat early, turning $300 into ~$40K.
